My Past work

Where creativity meets impact—explore the stories I’ve shaped and the campaigns that made waves.

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past work

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past work 〰️

Just dance 2024

Edinburgh University Modern Dance Society

Social Media

Video Content

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Video Content 〰️

Day in the life: publicity officer

Vlog taking viewer along with me on Edinburgh University’s Modern Dance Society’s Competition 2024.

Show Promo

TikTok trend of before and after rehearsals to promote tickets to a dance show.

Venue tour: Edinburgh Fringe

Showcasing Just the Tonic’s Edinburgh Fringe venues as part of an Instagram takeover with Fest Magazine.

REFUGEE WEEK: Interview

Video interview with Nadin Akta for Edinburgh Global as part of Refugee Week 2024.

Class workshop

Advertising Edinburgh University’s Modern Dance Society’s dance workshops.

Night club promo

Collaboration post with BallieBallerson, an Edinburgh Nightclub highlighting the fun venue

Educational Long Form Content

#BiteBack2030

A video aimed at young people explaining the Bite Back 2030 movements fight against junk food advertisements, and how they can get involved.

LGBTQIA+ ‘FREEDOM’ ZONES

A video explaining Polands LGBTQIA+ Free Zones created as part of the European Youth Parliament International Forum of Lyon. This video was targeted to the young people attending the event and stakeholders

More Long form content

Testimonials

“Kayla was given the quite frankly daunting task of supporting the press office at Just the Tonic this year. She rose to the challenge by quickly taking on our busy press box office, booking in tickets for reviewers, dealing with requests from publicists, and managing the demands of 200 feverish performers desperate to get their shows into the public eye. She was especially good on social media, creating fun stories and videos about Just the Tonic which fitted with our ethos perfectly. She understood who we are and what we're all about and was able to communicate that in a fun and impactful way, which is no small feat at the Edinburgh Fringe. She immediately made a great impression on our staff with her helpful and friendly personality and we would love to work with her again.”

Darrell Martin - Founder of Just the Tonic
“Kayla was an absolute powerhouse as our Publicity Officer. Her creativity and dedication played a huge role in the success of our society’s events, including selling out venues with capacities of 290–500 attendees—a feat we couldn’t have achieved without her strategic promotion and engaging content. From crafting eye-catching social media campaigns to building connections with the media, Kayla consistently exceeded expectations. She brought fresh ideas, a collaborative spirit, and incredible attention to detail to everything she did. Her ability to connect with our audience and tell our story authentically made her an invaluable part of our team. Any organization would be lucky to have her energy, expertise, and professionalism!”

Emma Clarkson - Former President of Edinburgh University Modern Dance Society
“I had the pleasure of working with Kayla. In that time, she stood out as a dependable team member. Kayla brought a solid background from other communications and marketing roles, which enhanced the projects she worked on with us. Her creativity was evident in her ability to generate campaign ideas, produce compelling digital content for social media, and conduct engaging interviews. Her storytelling, especially in written articles, was an asset. A highlight of her work was her contribution to the 2024 Refugee Week campaign at the University of Edinburgh. She handled content production well; consistent quality images, videos, and written assets to elevate engagement with the campaign. She also conducted several participant interviews, adding depth to the project. Kayla shines at writing for a range of purposes and platforms. Anyone would be lucky to have her on their team.”

Lorna Bruce - Head of Communications at Edinburgh Global