ABOUT THE CAMPAIGN
The Edinburgh University Modern Dance Society (EUMDS) is a vibrant student-run organization dedicated to fostering a love for dance in styles ranging from hip-hop to jazz and contemporary. In 2024 the society hosted its highly anticipated Just Dance Showcase, a celebration of creativity and talent that brings together dancers and audiences from across the university and the wider Edinburgh community.
As Publicity Officer for EUMDS, I spearheaded the promotional campaign for the annual showcase, ensuring it gained maximum visibility and achieved record-breaking success. The campaign was designed to generate excitement, increase ticket sales, and engage the local press and wider audience.
The campaign began with the creation of dynamic social media content, including visually engaging posts and event announcements tailored to platforms like Instagram and Facebook. To build anticipation, I produced a captivating trailer and coordinated with local press outlets, pitching stories about the showcase and the talented students involved to secure media coverage.
My efforts extended to managing the society’s online presence, responding to inquiries, and maintaining a consistent tone of voice that reflected EUMDS’s energy and creativity. Through these strategies, we successfully sold out the venue, making the Just Dance Showcase one of the society’s most successful events to date.
